Honda Insight
They say imitation is the sincerest form of flattery, but it's clear Honda has no intention of making the Toyota Prius blush with anything but envy. Honda has priced the Insight at just $19,800, undercutting its archrival by around $1,200, depending on where you shop. With 40 mpg city/43 mpg highway, the Insight does fall short of an epic 50 mpg rating for the 2010 Prius. But money talks for many consumers.
Availability: On sale now
Price: $19,800
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